New Arrivals

$69.90

This dark wash flared denim will be a really flattering fit on your frame!  With on-trend frayed hems and light whiskering, you’ll love wearing these year-round!

Fits true to size; model is 5′ 3″.

sizing equivalents: 24/00, 25/0, 26/2, 27/4, 28/6, 29/8, 30/10, 31/12

AVAILABILITY: In stock

$69.90

Go on trend with these high rise dark wash flared cargo pocket jeans.  The two front deep cargo pockets and flared silhouette will set you apart from the rest.  Pair them with a dolman sleeve or bell sleeve top for a boho look!

Fits true to size; model is 5′ 3″.

9″ rise and 33″ inseam

sizing equivalents: 24/00, 25/0, 26/2, 27/4, 28/6, 29/8, 30/10, 31/12

AVAILABILITY: In stock

$39.90

The super soft brushed fabric olive dolman sleeve top is perfect for the change in seasons.  With a twisted front hem, front seam, and longer length in the back, you can wear it with skinnies or leggings.

Fits slightly oversized.

AVAILABILITY: In stock

$44.90

You’ll love layering with this super soft black long sleeve babydoll cardigan.  The open front and finished hem make it a versatile piece you can wear with lots in your wardrobe.

Fits true to size.

AVAILABILITY: In stock

$46.90

This sheer forest green ruffle sleeve top is a chic take on your average blouse.  The navy and ivory dotted print is subtle against the sheer fabrication, and the cross-front twisted hem and three button front detail gives this high-low silhouette an edgy feel.  Layer it with our seamless cami and skinny pants.

Fits true to size.

AVAILABILITY: In stock

$39.90

Make it official on Sundays with this cute crewneck short sleeve tee that says “On Sundays We Brunch” in red stitched lettering.  Pair it with jeans or shorts for a casual weekend vibe.

Fits true to size.

AVAILABILITY: In stock

$24.90

This square scarf can be worn a million different ways!  Try it as a scarf, as a headband, hair scarf, or tied onto your handbag or tote handles.

The silky feel and yellow florals against a navy background make for a stunning accessory.  23″ square.

AVAILABILITY: In stock

$24.90

This square scarf can be worn a million different ways!  Try it as a scarf, as a headband, hair scarf, or tied onto your handbag or tote handles.

The navy trim pops against the white backdrop with pink, magenta and peach florals.  27″ square

AVAILABILITY: In stock

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The Gemma Shop
  • Shop vibes to kick off your Monday 〰
  • It’s time for a new fall watch! ⌚️ catch online or in store! 😉
  • Saturday morning vibes 〰 #gimmegemma
  • Feeling foxy 🦊 in this new midi dress! Make sure you check out our IGTV video with a tutorial on how to wear our new square scarves! We are crazy about this new trend! 😍
  • Have you checked out our new denim?! 👖Flares are back and we LOVE them! Both pairs we have do have a long 33” inseam! Perfect for my tall girls but if you’re short like me, just have your tailor do a quick hem for you!
  • We are loving the neck tie scarf trend right now!! The best part?! You can wear these scarves SO many different ways! 3 different ways in your hair, 4 different ways on your neck! Don’t worry, tutorial coming at you later today! 🙋🏻 Shop online or in store today from 11-7!