The Gemma Shop is a curated women’s boutique that launched in May of 2016.

The name, Gemma, is Italian for gem. Each piece is like finding a special gem as they are bought with limited inventory and rarely restocked. We feel like the store is a hidden gem and special, thus the name!

Handpainted watercolor print made by Olivia Williams

The boutique started off as an online only business with pop-up shops around the Columbus, Ohio area.  The pop-up shops would occupy empty lease spaces within specific communities for a short period time so customers could shop an online business in their neighborhood! The pop-up shop would feel like a little boutique oasis which would then disappear when the pop-up shop ended! We partnered with some amazing small businesses to allow the customer to have a truly unique experience.  The response to these pop ups was WAY bigger than anticipated and it only felt natural to  progress the business to become even more accessible to the customer.

Our owner, Lauren, at the very first pop up shop in Old Worthington

In July 2017 we opened our first brick and mortar store in Uptown Westerville.  Read all about the decision to expand here.

All pieces carried in the store are hand picked with YOU in mind!  We carry women’s apparel, accessories, and giftables.  The shop is owned and carefully curated by Lauren Williams who has a passion for retail as she was a corporate buyer for several years and has always had the aspiration to become a small business owner- you can read more about Lauren here.

Our owner and her family at Gemma’s 2nd birthday party!

When shopping online, you can still have a personal boutique experience in the comfort of your home and to your front door.  Live chat, email, and phone contact creates the ability to speak to us as you are shopping the site. To make it even easier, we offer free shipping every day because, who doesn’t like free shipping?! We know you’re busy girlfriend, so we are all about making your life as easy as possible!

Not a big online shopper? No worries! You can always visit the store during our normal business hours- grab directions and all our info here.  We areconveniently located in Uptown Westerville which is filled with wonderful small businesses that everyone enjoys! Park and walk around to enjoy eating and shopping small! Looking for a new way to hang out with your BFFs? Have a girls night at Gemma! Get all the deets here.

Follow us along in our journey, we would love to shop with you! #teamgemma

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“I love my Gemma purchases. I find cute on trend reasonable prices items. I love the accessories, great quality and great prices.” – Candace Biltz
“Adorable products, super fast shipping, excellent customer service!” Abi May
“The owner, Lauren, and the sales associate, Amanda, are absolutely fantastic! They are both so personable and excellent at helping find the perfect fits/styles for each shopper! The Gemma Shop continues to be my favorite shop in the Columbus area!” Katy Peters

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